Textual Analysis 4 Front Cover
For this Mojo issue from October 2012 features the cover article of the band 'The Jam'. This particular issue chose to reminisce older, previous rock and alternative bands to celebrate their music and what they did for the genre.
The band 'The Jam' were the height of their fame in the late 1970's, early 1980's. As previously mentioned, many alliterative artists and magazines idolise past trends and try to recreate their sounds and styles. This issue would particularly appeal to the alternative readers and older rock lovers.
The main feature article of 'The Jam' shows the band in the pyramid positioning; the most important member the higher up than the others to show a sense of superiority. You can tell this image was taken from one of their younger years from their styling and haircuts. Their imperfect skin proves this was taken from a time previous to photoshop as todays artists are touched up to have perfect skin to make others desire them.
The brand name 'Mojo' is written in an off white colour and its font has been designed to give it a 3D effect. The choice by doing this makes the reader feel as if they are reading more than a magazine and that is more realistic. The typography for the feature article 'The Jam' is written in blood red and becomes pixilated towards it edges. This is the bands branded identity; so when this type is used it connotes the automatic thought of the band 'The Jam'.
This magazine cover for Mojo is very cluttered compared to other alternative music magazines on the market. It uses up all the space on the cover for both text and images. Another eye catcher for possible readers is the free CD taped to the cover. This CD of past rock and alternative bands is used to increase sales of the magazine. Readers are lured in to reminisce their past favourite bands and to discover new ones from the similar genre.
By having a vintage issue of Mojo for this month means they are able to speak to artists who have long gone away from the fame who can then come back for the last time and speak about the truth of their time as an alternative/rock artist. The quote from a member of 'The Jam' says "Rock music was rubbish". This connotes the idea that 'The Jam' created the first pieces of rock music. That they should be remembered as legends who reinvented rock music to what it is today. It is these exclusive interviews which make readers want to buy the magazine to know more about these forgotten bands and who they really are.
This issue of Mojo, although is different from its usual style still aims at the alternative/rock listeners. It focuses on the good of music and uses only a basic formation, a lot like other alternative music magazines.
For this Mojo issue from October 2012 features the cover article of the band 'The Jam'. This particular issue chose to reminisce older, previous rock and alternative bands to celebrate their music and what they did for the genre.
The band 'The Jam' were the height of their fame in the late 1970's, early 1980's. As previously mentioned, many alliterative artists and magazines idolise past trends and try to recreate their sounds and styles. This issue would particularly appeal to the alternative readers and older rock lovers.
The main feature article of 'The Jam' shows the band in the pyramid positioning; the most important member the higher up than the others to show a sense of superiority. You can tell this image was taken from one of their younger years from their styling and haircuts. Their imperfect skin proves this was taken from a time previous to photoshop as todays artists are touched up to have perfect skin to make others desire them.
The brand name 'Mojo' is written in an off white colour and its font has been designed to give it a 3D effect. The choice by doing this makes the reader feel as if they are reading more than a magazine and that is more realistic. The typography for the feature article 'The Jam' is written in blood red and becomes pixilated towards it edges. This is the bands branded identity; so when this type is used it connotes the automatic thought of the band 'The Jam'.
This magazine cover for Mojo is very cluttered compared to other alternative music magazines on the market. It uses up all the space on the cover for both text and images. Another eye catcher for possible readers is the free CD taped to the cover. This CD of past rock and alternative bands is used to increase sales of the magazine. Readers are lured in to reminisce their past favourite bands and to discover new ones from the similar genre.
By having a vintage issue of Mojo for this month means they are able to speak to artists who have long gone away from the fame who can then come back for the last time and speak about the truth of their time as an alternative/rock artist. The quote from a member of 'The Jam' says "Rock music was rubbish". This connotes the idea that 'The Jam' created the first pieces of rock music. That they should be remembered as legends who reinvented rock music to what it is today. It is these exclusive interviews which make readers want to buy the magazine to know more about these forgotten bands and who they really are.
This issue of Mojo, although is different from its usual style still aims at the alternative/rock listeners. It focuses on the good of music and uses only a basic formation, a lot like other alternative music magazines.
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